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Silver Star Auto launches all-new Peugeot Landtrek Pick Up which will be assembled in Ghana

Silver Star Auto Limited (SSAL), the leading automobile premium and luxury dealer in Ghana has officially launched the All-new Peugeot Landtrek...

The Peugeot Landtrek pickup which features a rugged look, as well as improved refinement, becomes the newest entrant of popular vehicle manufacturer Peugeot.

The Landtrek joins other recent Peugeot releases for the global and particularly the African market.  The sole authorized distributor of Peugeot in Ghana, Silver Star Auto is offering six models of a variety of vehicles to suit demand.

Peugeot has not been known as a major player in the pickup truck segment, but it has built some reputable workhorses over the years. Relevant examples include the 404 and 504 pickups, not to mention the 207-based Hoggar and a more recent model simply called “Pick Up” for the African continent launched nearly three years ago. The company with the lion badge is doubling down on its truck efforts with the launch of the more upscale Landtrek.

It follows the company’s highly praised design language and Peugeot says it will sell the Landtrek in “Workhorse” and “Multipurpose” versions with a wide array of accessories available for both professionals and families. All of them have a width of 1.92 meters (75.6 inches), with a 5.39-meter (212.2-inch) length for the single cab model and 5.33 meters (210 inches) for the double cab configuration.

The launch of the Peugeot Landtrek was held virtually simultaneously across strategic key countries across the globe on 15th February 2021. Two new Peugeot models including Peugeot 3008 and 508 were also unveiled same day at the Silver Star Auto Peugeot showroom located on the Graphic road in Accra.

Mr. Asad Nazir, CEO of Silver Star Auto, said the company was delighted to introduce new Peugeot brands amidst the Covid-19 pandemic as a commitment to continuously introduce great products and after-sales service when it launched the Peugeot showroom in Accra a year ago. “Today you can see the testimony and the Peugeot Landtrek Pickup is going to take on some of the biggest names in the industry. We are super excited that customers have really taken up our products, and we see the future for the Peugeot products very bright”.

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