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Japan Motors Launches all-new Nissan Navara in Ghana

Japan Motors Ghana has officially launched the long awaited Nissan Navara on the 20th of October 2021

The all-new Nissan Navara, the pickup ready to work and delivers on toughness, smarts and comfort, has been launched unto the Ghanaian market by Japan Motors Trading Company Ltd. (JMTC).

The new pickup delivers an enhanced level of safety, comfort and driving pleasure while continuing to bring durability, reliability and versatility that it is known for. The vehicle is manufactured in South Africa, made in Africa for Africans. A reliable partner for work or travel, the new Navara comes with many best-in-class technologies, including an array of Nissan Intelligent Mobility features and safety systems, making it the most advanced Navara yet.

A grand ceremony was held in Accra at the La Palm Royal Beach hotel to officially unveil the all-new Nissan Navara in Ghana. It was a memorable event with lots of entertainment and music. Present were stakeholders in Ghana’s automobile industry, Government officials and a delegation from Nissan led by Mr. Imad Ghorayeb, General Manager-Nissan West Africa. Guest of honour was Mr. Joseph Siaw Agyapong, CEO of Jospong Group of Companies.

Welcoming Guests, Managing Director of Japan Motors, Mr. Salem Kalmoni said the company was thrilled to launch the incredible Nissan Navara vehicle. “This new Navara brings the best of what Nissan has to offer in one package; it’s rugged and tough, smart and offers premium comfort, all at a price that provides customers great value for money”. He recalled that the manufacturing of the Nissan Navara was halted in 2016 after Nissan introduced a new vehicle model, but that vehicle did not succeed as it was not tropicalized for Africa and did not meet the severest road conditions here. He was optimistic that although the new Nissan Navara launch has been five years in the making, the new model still has the toughness, built for African/Ghanaian road conditions just like that of its predecessor which was very popular in Ghana, and we can still see them on our roads with hundreds of them still being used by the Ghana Police.

Over the many decades, since the first Nissan pickup hit the road, the Navara has continued to accompany and empower customers in many facets of their lives. Building on more than 85years of Nissan pickup heritage, the new Nissan Navara represents the pinnacle of our years’ experience in building tough, reliable pickups.

Guest of honour, Mr. Joseph Siaw Agyapong, CEO of Jospong Group of Companies commended Japan Motors and the Kalmoni family for a decade of building a successful business and most importantly the new Nissan Assembly plant, an investment which will undoubtedly be one of the most technologically advanced and modern, not just in Ghana but also West Africa.



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