Advans Ghana Named 2024 CIMG Marketing-Oriented Savings & Loans Company of the Year
The Chartered Institute of Marketing, Ghana (CIMG) honours Advans Ghana Savings & Loans as the Marketing-Oriented Savings & Loans Company of the Year, 2024—a testament to its innovation, client-centricity, and measurable impact.
In the year under review, Advans continues to lead with solutions designed around customer needs. The rollout of the MyAdvans GH app significantly improves access to financial services, enabling seamless account management, transfers, loan repayments, and savings. This digital transformation reduces processing time by over 50% and improves service accessibility across underserved communities.
Product innovation also takes centre stage. The Sheabusiness Empowerment Programmesupports women in agriculture through cooperative-based financing, while customer-shaped solutions like EDUsave and climate-resilience loans respond to real needs on the ground. Insight-led segmentation further positions the institution to serve SMEs with precision.
Marketing at Advans remains intentional and impact-driven, from community outreach and Hajj Account promotions to financial literacy initiatives. These efforts fuel both loyalty and growth, contributing to strong financial performance and sustainability milestones—over 2,000 trees planted with an 80% survival rate.
For its leadership in marketing, innovation, and empowerment, Advans proudly accepts this national recognition as a catalyst for even greater impact.
Looking Ahead
This award is both a recognition of progress and a call to go further. Advans Ghana remains committed to advancing marketing strategies that are innovative, inclusive, and impactful. Moving forward, the company will continue to leverage data-driven insights, digital platforms, and community-based engagement to strengthen its brand presence and deliver greater value to its clients.
About Advans Ghana
Advans Ghana is a leading financial institution committed to providing tailored financial services primarily to micro, small, and medium-sized enterprises (MSMEs) with limited access to formal banking services in Ghana. Licensed by the Bank of Ghana in 2008, Advans Ghana opened its first branch in October 2008 and now operates a network of 21 branches across 9 regions.
Advans Ghana is a subsidiary of the Advans Group, headquartered in Paris with a presence in 6 countries across Africa and Asia, serving more than 1.3 million clients with a gross loan portfolio over 1.7Bn EUR. In Ghana, Advans serves over 130,000 clients with a team of over 600 staff.
