Paris becomes the preferred destination in post-Brexit Europe.

"Paris, Ile-de-France continues to realise growth. Third world metropolis the most attractive for investors, Paris has become the privileged destination in post-Brexit Europe"

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The survey carried out by OpinionWay was carried out from the 12th of January to the 16th of March 2017 with 514 heads of renowned international opinion groups in 22 countries on 5 continents, according to quotas corresponding to the investments made in the main world cities (FDi Markets). Published on the 5th of July, the survey titled "Global Cities Investment Monitor 2017" was presented at the Attractiveness of Paris-Ile de France CAPITAL ECONOMIQUE event.

Paris has moved up the scale again ranking third worldwide, just behind New York and London, but now ahead of Shanghai. Paris is the first global city in the Eurozone and will (soon) be first in the European Union. It is poised to benefit chiefly from transfers from London after Brexit. Perceived attractiveness is higher than observed levels of investments in Paris. The French metropolitan area has also proven extremely resilient in the face of growing international competition and actually enjoys increasingly positive perceptions regarding its economic attractiveness.

What is attributed to this progression? Without a doubt, Paris benefits from a strong international brand, reinforced by the recognition of an exceptional quality of life, a dynamic innovative ecosystem, and enviable infrastructures.

However, it is most attributed to the new international turn of events, particularly Brexit that for investors, justifies this renewed optimism. As a result, it is now a 27% against 19% estimation that the attractiveness of Paris will increase, largely due to its European anchorage and its political stability. Enquiries made on preferred destinations in Europe, placed Paris in the lead, ahead of London and clearly ahead of other European metropolitan areas, including Germany. The Global Cities Investment Monitor demonstrates that Greater Paris is an attractive business player with a remarkable global image.

Outside Europe, the global hierarchy is also fluctuating. In Asia, Indian metropolitan areas, beginning with Mumbai and Bangalore, are regaining their ranks, notably in terms of labor costs, growth and quality of research, to the detriment of the Chinese metropolis, and that of Tokyo. Among the American cities, San Francisco is now close to New York, which is largely attributed to an indisputable leadership in innovation, the element of start-ups but also an appreciable ranking in the quality of life. Never has the competition between global cities been so intense.

 

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